Context: A few folks have reached out to me directly about comments others have made online about our brand related to the current political environment. A version of this note is what I’ve responded to them, and I’m re-posting here as well.
As a company, we're not supportive of political people or policies. Our mission is health through hydration — we sell salt. It's pretty simple.
We're not even prescriptive on what health means to you, much less what political policy should be.
As individuals, we allow teammates to exercise their civil rights of political involvement. That's also the law.
We have an absurd amount of false allegations online or twisted words and perspectives — often by folks with a direct incentive to be negative towards us. Regardless, I'm constantly surprised at what people take at face value online.
Generally, digital algorithms are pro-inflammatory engines, and I encourage folks to spend less time online these days.
LMNT isn’t for everyone. As always, our recipe is available hereOpens in a new tab — and if other electrolyte brands work better for you, that's great.