A brief answer on politics and LMNT: We sell salt.

<p><em>Context: A few folks have reached out to me directly about comments others have made online about our brand related to the current political environment. A version of this note is what I’ve responded to them, and I’m re-posting here as well.</em></p><p>As a company, we're not supportive of political people or policies. Our mission is health through hydration — we sell salt. It's pretty simple.</p><p>We're not even prescriptive on what health means to you, much less what political policy should be.</p><p>As individuals, we allow teammates to exercise their civil rights of political involvement. That's also the law.</p><p>We have an absurd amount of false allegations online or twisted words and perspectives — often by folks with a direct incentive to be negative towards us. Regardless, I'm constantly surprised at what people take at face value online.</p><p>Generally, digital algorithms are pro-inflammatory engines, and I encourage folks to spend less time online these days.</p><p>LMNT isn’t for everyone. As always, our recipe is available <a href="https://science.drinklmnt.com/electrolytes/best-homemade-electrolyte-drink-for-dehydration" rel="noopener noreferrer" target="_blank">here</a> — and if other electrolyte brands work better for you, that's great.</p>