What does LMNT stand for?

<p>LMNT is motoring through its sixth year of business, and although many things have changed, both for us as a business and the world at large, one thing has remained consistent throughout: Our charter is health through hydration.</p><p>That’s it.</p><p>One might make the case we have stewarded a significant shift in the conversation around sodium, electrolytes, and hydration, and that’s a great accomplishment.</p><p>Most folks likely understand that this focus is our passion and our strength, but occasionally folks will ask questions that extend beyond this core mission and competency: “Does LMNT support (or decry) XYZ social, political, philosophical position?”</p><p>There are two things to consider to properly unpack this.</p><ul><li>First, our business is not supporting or decrying any given social, political or philosophical position. Our business is selling salt, with the aim of fostering health through hydration.</li><li>Second, LMNT is a company, not a monolithic entity. And like all companies, LMNT is made up of people with diverse views of the world. If there is anything like a universal within LMNT, it is a passion for our mission and an insistence on excellence.</li></ul><p>That’s it.</p><p>By and large, I have no idea what anyone's social, political, religious, or other views are within the company.</p><p>I understand that for some people (and companies/institutions) the singularly most important consideration is that the folks they interface with meet specific social, political, religious or philosophical criteria. While that’s fine if that is the charter for others, that is not how we do things.</p><p>This may be unsatisfying for those who want to drag everyone into these topics. Why won’t we just tell you what LMNT stands for?!</p><p>We did. We stand for health through hydration.</p><p>Again, if that is unsatisfying to you, I’m sure you can find someone who will, out of either a sincere sense of solidarity with you, or just an eye towards self-preservation, dance to the tune you dictate. Perhaps someday there will exist a version of things that perfectly align with your every identification, be it supermarkets, streaming services, healthcare systems, electrolytes, pet food, social platforms, etc. I’ll be pulling for the folks looking for that perfect fit even though this “utopia” is in fact a monochrome landscape devoid of change, diversity, or resilience.</p><p>In the meantime, we at LMNT will continue to do the work of fostering health through hydration.</p>