Health is for everyone

<p>The US faces both a metabolic crisis — with less than 10% of the population metabolically healthy — and an information crisis that makes addressing it harder. Basic health guidance has become caught in cultural and political crossfire.</p><p>The digital landscape today favors sensationalized content, giving rise to fear-mongering at the expense of accuracy as outrage drives engagement. Increasing fear and anxiety is compounded by confusion on what action to take or advice to follow. This is profoundly disempowering and can worsen health outcomes. It’s easy to be distracted by all the noise.</p><p>At LMNT, we stand for health through hydration. It’s a mission shared by a collection of individuals who represent diverse perspectives, backgrounds, and viewpoints. We don’t require ideological uniformity from our team, and we don’t expect it from our customers.</p><p>This diversity is a feature of our system, not a bug. The ability to disagree and still function is essential for individual and organizational resilience. LMNT serves people who disagree with each other on countless topics —&nbsp;yet share common ground in their pursuit of health. A keto advocate and a vegan can both benefit from proper electrolyte balance. A progressive entrepreneur and a conservative activist both need to stay hydrated. We don’t dismiss entire communities because we disagree with some of their positions. Health is for everyone.</p><p>This doesn’t mean we stand for nothing. We have clear principles that guide how LMNT meets the world. Business aligned to biology. Integrity, resilience, sovereignty — in health and in our work.</p><p>We provide information and tools, and recognize that our customers are individuals capable of making their own decisions —&nbsp;and that LMNT is not for everyone. There’s no one path to health, as there is no one way to navigate the world.</p>